degree programs in marketing is critically important before taking the step of enrolling in either. Curriculum, relevancy of sample programs, and outcomes will vary by school. All Rights Reserved.The Princeton Review is not affiliated with Princeton University, Privacy Policy | These degree programs generally require a capstone course and include various hands-on learning experiences through labs, projects, case studies, simulation games, and more. © copyright 2003-2020 Study.com. Compensation may impact where the Sponsored Schools appear on our websites, including whether they appear as a match through our education matching services tool, the order in which they appear in a listing, and/or their ranking. Earning either an M.B.A. (Master's in Business Administration) or a master’s degree in marketing may be a great way to jumpstart a career and open new doors to potential professional opportunities. Specialized MBA students receive an in-depth business education in one field (e.g. Some of these programs may offer admission on a rolling basis and/or suggest students contact an admissions advisor to walk them through the process. Explore our featured business schools to find those that are looking for students like you. Both offer distinct advantages, depending on what you hope to accomplish professionally. Multiple term start dates throughout the year. The Marketing M.B.A. MBA programs cover a broader subject area than master’s degrees in marketing, which may equip students with skills that are transferable to other parts of the business world. All rights reserved. Enter zip: A degree in operations tends to focus on the background processes of business, while marketing degrees focus on the visible, consumer side. MBA programs tend to emphasize business management and leadership with a more general focus on exploring different specializations within the field of business. No application fee for April & June terms. Ready to build your own business from the ground up? Program outcomes vary according to each institution’s specific program curriculum. MBA programs in marketing are also available on-campus and online and can usually be completed in about 2 years, but some may be completed in as little as 15 months. Both degrees might offer new opportunities for those hoping to pursue a career as a marketing professional . You'll learn the basics across all specialties and develop skills that can be applied to many practice areas in almost any industry. Operations (or operations management) and marketing are typically offered as available concentrations or specializations for many different Master of Business Administration (MBA) programs. a Study.com College Advisor at the end of the process. (2019, Mar 27 of publication). A general MBA offers students a broad base of knowledge in business and management. Specific School Disclosures. Site Map, If you're looking for suggestions, start by completing our form: ​, How to Use MBA Rankings to Find Your B-School, Business Schools Looking for Students Like You, 9 Smart MBA Facts to Know Before Applying, How MBA Students Can Maximize Their Job Prospects, Find MBA Programs Matched to Your Interests. ​. Privacy Policy. Here are some of the pros and cons of general and specialized MBAs for those who are having trouble deciding: Read More: How to Use MBA Rankings to Find Your B-School, A general MBA won't necessarily direct you toward a specific profession or industry, so students will need to be proactive about exploring opportunities before graduation. Students should consult with a representative from the school they select to learn more about career opportunities in that field. This is an offer for educational opportunities that may lead to employment and not an offer for nor a guarantee of employment. Although many MBA programs offer advanced coursework in marketing theory and application, they generally focus on providing students with a broader perspective that covers business management and leadership as well as other subjects like finance, economics and the global economy. Similarly, if you already have an idea of the. By entering my email address and clicking "Sign Up" I agree to be contacted by EducationDynamics for additional education products and services, this submission is not required to use our site. Students usually take core business courses for the MBA portion of the degree in subjects like business strategy, accounting, leadership, economics, and marketing, and then specific electives in marketing that discuss subjects such as brand management, pricing, digital marketing, sales, consumer behavior, and promotions management. Terms of Use | MBA programs in operations or marketing can usually be completed in 1 to 2 years and are likely to be available in a flexible, online format. Many MBA programs may require a certain number of years of professional experience before students may enroll in them, while master’s degree programs for public relations or marketing generally don’t have this requirement. 11 Nov 2020 accessed. Explore other similarities and differences between the degrees below. Other differences between the two degree programs abound as well. Many applications for MBA programs require students to include their transcripts, letters of recommendation, resume, and essay responses. ©2020 TPR Education IP Holdings, LLC. MBA programs often utilize case studies that help prepare future business leaders to address real life business challenges, while master’s degree programs in marketing tend to focus more on studying advanced concepts, theories and strategies specific to the field. Master’s degree programs for marketing often emphasize subjects like advanced marketing concepts, advertising, media relations, consumer behavior, communications and sales. Specialized MBA programs encourage (or require) students to have relevant experience in their field before applying, so if you're just getting started professionally, you may have a harder time. Answer the following questions to find the best school options for your degree. On a mission to increase your salary? Our websites do not provide, nor are they intended to provide, a comprehensive list of all schools (a) in the United States (b) located in a specific geographic area or (c) that offer a particular program of study. All other trademarks and copyrights are the property of their respective owners. Graduates of these degree programs are prepared to work in a wide range of careers, including those in supply chain management, consulting, general management, distribution, manufacturing, and transportation. Although many MBA programs offer … It may also be difficult to change careers down the line—for example, if you earn a specialized MBA in accounting, you may have a harder time transitioning to a marketing role than you would with a general MBA. Some of these programs may offer a 1-year or 2-year degree plan and give students flexibility in scheduling courses. Knowing and understanding the differences between MBA and M.S. General MBA Pros: A general MBA offers students a broad base of knowledge in business and management. The curriculum, course structure and subjects studied are fundamentally different and play a major role in what students learn.