[18] Every year, the truck travels across Japan for seven months, promoting Shin Ramyun to Japanese consumers. They may be prepared in 3 to 4 minutes. Adding a simple yet catchy jingle at the end of their commercials is one of Nongshim’s important marketing strategies. The most premium, delicious noodle without compare, Shin Ramyun Black is the Black Label of all noodle soups. Nongshim has many jingles for their products. While Shin Ramyun bag noodle is the most popular, Shin Bowl and Shin Big Bowl make great convenient meals, while Shin Cup works perfectly as a quick snack! Shin Ramyun Black is a slightly different version of Shin Ramyun with an additional seolleongtang powder on top of its flavor. In August 2014, Nongshim revised its recipe for noodle blocks across its line for a chewier consistency, along with a revamped external packaging. Then you have to experience Shin Ramyun – soft and chewy noodles in a spicy, flavourful broth, ready to eat in just 5 minutes. This is the perfect Korean famous taste. Shin Ramyun is now exported to over 100 countries around the world,[9] and is produced in three countries: the United States, China and South Korea. A bowl of red Shin Ramyun with toppings including beef, "농심 신라면, 누적매출 10兆 돌파…30년간 280억개 팔렸다 - 머니투데이 뉴스", "10조원 어치 팔린 '농심 신라면'…세계입맛 사로잡다:: 공감언론 뉴시스통신사 ::", "Nongshim USA :: Our Products :: Meal Noodle", "http://www.inu.ac.kr/user/boardList.do?command=view&page=4&boardId=40263&boardSeq=327095&id=", "[神의 한 수]'아시아 바둑 올림픽' 인기 힘입어 신라면 중국 매출 급성장", "Nongshim Japan's sales rise 22.6% in Q1", "농심 일본법인 '농심재팬' 1분기 매출900만달러 기록…전년比 22.6% 성장 - 동아경제", Shin Ramyun, Ramen of Choice in North Korea, https://en.wikipedia.org/w/index.php?title=Shin_Ramyun&oldid=987709850, Creative Commons Attribution-ShareAlike License, This page was last edited on 8 November 2020, at 19:36. Shin Ramyun Red "Super Spicy" was launched in late 2019, in both standard packet form and the smaller instant cup size, using the same noodle blocks and vegetable packet but a much spicier soup base. [15], Being aware of the historical importance of Baduk, or "Go", (Traditional Chinese: 圍棋; Japanese: 囲碁) in China, Nongshim has been sponsoring an annual Baduk Championship, “Shin Ramyun Cup Baduk Championship” as part of their marketing strategies since 1999. It is now exported to over 100 countries, and is the highest selling instant noodle brand in South Korea. Shin Ramyun, well known for its spicy flavor, is produced in two varieties: the original Shin Ramyun[1] and Shin Ramyun Black,[2] which was introduced in 2011. Step 1. Shin Ramyun was introduced in October 1986 by Nongshim.

Cooking Directions – Stove Top. Shin Ramyun uses red and black packaging with the emphasized calligraphic word "辛". Other ingredients include boiled beef slices, garlic and shiitake mushrooms. Shin Ramyun Black contains an extra packet of beef stock soup, which gives the soup a more intensely savory flavor. In 2015, Shin Ramyun achieved 28 billion units sold since it was first introduced. Enjoy our Shin Cup Noodle Soup anywhere, anytime – after school, camping or at work. Psy,[12] a South Korean singer who is well known for his song "Gangnam Style," and Park Ji-Sung,[13] a South Korean footballer, also filmed Shin Ramyun commercials. The perfect fun, tasty noodle snack in a handy small cup. Shin Ramyun is the most popular instant noodle brand to date in South Korea. Cook for 7 minutes. Ingredients: 1 Cup Shin Ramyun Noodles, 1/2 Cup cooked rice, handful of Spring onions, and 1 Egg. In the U.S, there are two types of Shin Ramyun: a Package type and a cup/bowl type. There is also a Shin Black M-Cup (75g). When using hot water, cook for 4 minutes. In Japan, there is Shin Ramyun mini cup. [8] In the U.S. there are two types of Shin Ramyun Black: a Package type (130g) and a cup/bowl type (Shin Black Cup Noodle, 101g).

Nongshim decided to emphasize the character "shin" (辛) for their brand with a belief that a single Chinese character delivers the brand image better than the alphabetic hangul. Pour 500 mL (about 2 cups) of room temperature water. Cooking Noodles. A standard package of Shin Ramyun consists of noodles, a packet of flavoring powder (soup base), and a packet of vegetable flakes. Step 2. [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. Our Bowl Noodles are instant meals that are made with fresh ingredients. Shin Ramyun comes in different sizes and shapes, perfect for any time of day or setting.

After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%).
We spent three years asking noodle lovers what they wanted, and this is the result. [9], As part of the marketing strategies, Nongshim uses “사나이 울리는 신라면 (Romanization: Sanai Ullineun Shin Ramyun; translation: Shin Ramyun can make a man cry[10])”. Step 2: Place the crumbled noodles back into Ramen cup, and add seasonings into it.

Put ingredients. In Japan, there is the Shin Ramyun mini cup.

As of 2015, accumulated sold units of Shin Ramyun in the world reached 28 billion units. Most of its commercials include a famous male celebrity, frequently with his family, who is eating Shin Ramyun at home.

[5] Shin Ramyun is listed on the National Brand Consumption Index (NBCI)[6] as the number 1 brand in South Korea (2012~2016) for its brand awareness and brand power.[7].

A package of Shin Ramyun is 120g, and there are 4 sizes of Shin Ramyun cup/bowls: Shin Cup Noodle Soup (68g), Shin Bowl Noodle Soup (86g), Shin Ramyun M-Cup (75g) and Shin Big Bowl Noodle Soup (114g).