And that was after sales soared 165% the prior year. But prepare for a pay cut. White Claw Summer Cocktail Series. This news also comes on the heels of their official launch to Canada. Which is astounding considering there were actual shortages (or were there? If you continue browsing, we take that to mean that you accept their use. The Hard Seltzer Customer: An Actionable Market, https://hardseltzernews.com/author/egrafton/, https://hardseltzernews.com/author/jgranatowski/. This content is imported from {embed-name}. They’ve had Sodastream all this time, and they didn’t even think to share it with us (jk jk, but look at this 90210 edition, am I right?). SodaStream, an at-home gadget that can carbonate tap water, exploded in popularity early this decade. The Biscoff Flavoured Twix Is Available In The UK, Red Velvet Baileys Is Here To Change Your Life. Hard seltzer sales grew 169% in 2018, a clear sign that people still probably want to get drunk AF, but with less beer bloating and hangovers; these aren’t the syrupy-sweet wine coolers of the 80s like Bartles & Jaymes or the Hard Lemonades that rose to acclaim in the 00s.

All rights reserved, BREAKING NEWS: White Claw to Debut Hard Iced Tea, Breaking: White Claw to Build Largest Brewery in US in Over…, Private Equity Helps Sweetwater Brewing Sell to Canadian Cannabis Company, BrüMate May Have the Perfect Gift for 2020, Phreshly Offers New Twist on Canned Cocktails, Studio Beverage Group Launches Take Five Hard Seltzer. “We are working around the clock to increase current supply and total capacity heading into 2020,” White Claw President Phil Rosse said in a statement, “so that we can get every consumer White Claw when they want it.”.

Like the original variety, each 12 ounce can contains 100 calories and five percent ABV.

In addition to its upcoming hard tea, Truly will also release an imperial Extra Hard Seltzer soon after a successful trial in New York markets. Mark Anthony Brands’ White Claw will debut a new Mixed Pack soon, and fans can expect it to be pretty different from Variety Packs one and two.

Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. Are we just starting to catch onto what the Europeans have been doing for the past few decades? (function(w, d, t, s, n) { Column: Is Biden’s ‘public option’ for healthcare already dead? White Claw and other hard seltzer are just the tip of the iceberg when it comes to the potential in all things bubbly and sparkling water. The first time you fire up the grill or get your personal Igloo beach-ready, once the first bead of sweat falls down your back or you finally experience a temperature over 60 degrees, a hard seltzer will be at the ready, and dammit, it will be refreshing. Given that alcohol sales have declined in recent years, it’s no surprise that more of the major players are looking to expand their offerings. Many small businesses in Southern California are in jeopardy of closing permanently.

Of course, lots of industry experts predict that winter is coming, and with it, our desire for all things Claw will come to a close. White Claw fans can get ready to rejoice, as the hard seltzer brand is teasing the release of some exciting new flavors. This is first t, Smiling so big because we finally got one of our t, Have you decorated for the holidays yet? Facebook and Google have extended their post-election bans on political ads as President Trump and his backers repeat unfounded allegations that President-elect Joe Biden’s victory is invalid. “But they have to play in the market now because you cannot be left behind if this thing has staying power.”. Only time will tell how long they’ll still want it, or whether White Claw — social media, memes and all — is destined to go splat as well. Get our free business newsletter for insights and tips for getting by. Even vintage beer brand PBR is getting in on the caffeinated fun. James F. Peltz covered nearly every aspect of national business news – including corporate America, Wall Street and global economic matters – for more than 30 years in Los Angeles and New York. Our most popular flavor, Black Cherry seamlessly balances the tartness and sweetness of a ripe summer cherry. White Claw is counting on that popularity as it prepares to spend $250 million to expand production and alleviate shortages of the drink. Stores sometimes run out of the drink — becoming “declawed,” as fans say — and the firm plans to expand production to keep up with demand. Hard Seltzer News is your one-stop hub for everything hard seltzer. ‘Work from anywhere’ is here to stay. White Claw and other hard seltzer are just the tip of the iceberg when it comes to the potential in all things bubbly and sparkling water. They also rolled White Claw out as a healthier drinking option. We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. But what actually are these mysterious beverages we keep seeing on supermarket shelves across the land? U.S. companies are stockpiling cash before COVID winter hits. formId: '5e88d17e8e000500268a0328' Three owners explain how they made the hard choice to close. It’s a fear the company shrugs off. Buyers “want alcohol, but they want low calories and a clean profile without a lot of excess ingredients,” Stanford said. READ MORE... Erin Grafton is a news journalist and features writer at Hard Seltzer News, covering breaking news, people, and trends. The eight percent ABV seltzer will be available in two new flavors: Black Raspberry and Peach Mango. “We really feel that trend is going to continue as we head into the fall and winter,” Gajiwala said. We earn a commission for products purchased through some links in this article. COVID-19 devastated California’s small businesses. e.src = s + h; Director Greg Yaitanes sheds picture-perfect haunt in Country Club Park. However, Mark Anthony Brands recently announced an upcoming seltzer line for one of its other iconic brands, Mike’s Hard Lemonade. Thanks to its agile response to the COVID-19 pandemic and resulting bar and restaurant closures, the company reported third quarter earnings up 80.6% vs 2019. Factor in the 100 calories and zero sugar, and you have millennial Kool-Aid; of course, the caloric content isn’t all that different from a light beer or even a glass of red wine. Bodega Bay Hard Seltzer Elderflower with Lemon and Mint Can, 12 x 250 ml, Case of 12, Kopparberg Hard Seltzer Mixed Berries 330Ml, Kopparberg Hard Seltzer Black Cherry 330Ml, Kopparberg Hard Seltzer Passion Fruit 330Ml, Smirnoff Seltzer Raspberry & Rhubarb 250Ml, Smirnoff Seltzer Orange & Grapefruit 250Ml. Saranac Craft Seltzer released a green tea infused seltzer earlier this year, which comes in Lemon, Peach Mango, or Raspberry. Let me help take you pool side, it’s a hot sunny day and you lift the most crisp refreshing drink to your lips and wallah! These new flavors are: White Claw Tangerine: refreshing citrus a little more sweet than tart, "embodying the splash of biting … Summer time vibes in full effect. ‘I just want someone I can sit with and talk to on the couch and have a great time,’ I’d often remarked to my friends about what I’m looking for in a relationship.